Your business stalled.
Shall we get it moving?
I help companies build brands and digital products that earn trust, connect with the right customers and support growth through Strategic Design.
WHO AM I?
A designer for people
who don't know Design.
In many languages, the word Design doesn't only mean graphics — it means the whole project.
It's the tool that translates what your business does best for people who need to get it fast.
It's what helps you solve the many different problems your business can face.
About
Hi, I'm Leonardo.
I work with UX/UI, Product Design and Design Strategy for companies and businesses at any stage. From a shop you've just opened to an engineering firm with 20 years in the market. Whoever you are, Design can help you.
My process is built on Design methods and practices. Before starting any project, I like to dive into the business, understand how it works and listen to the people involved to spot opportunities. That way, every solution comes from a shared understanding of the problem, built together with you — not only from my own point of view.
Services
Four ways to solve it.
Every project starts by understanding where design can create the most impact — and which front makes sense for your moment.
Branding
When your brand needs to clearly communicate what it does and why it matters. I create or evolve visual identities that convey value consistently.
UX/UI
When your digital product confuses more than it helps. I design interfaces and flows based on how people actually behave.
Web Design
When your website needs to sell, explain or convert. I build pages that combine strategy, clarity and a smooth experience.
Strategic Design
When you know something isn't working but don't know where to start. I use research and diagnosis to find the right point to act on.
Work
Selected cases.
A sample of projects showing how Design can solve real business problems.
Published projects
Websites ready to explore.
A selection of recently developed projects, published and available to browse.
Cloudflare Pages Laboratory
A testing environment created to validate the development workflow using GitHub and Cloudflare Pages.
GitHub • Cloudflare Pages
Visit project
Clínica Movimento
A physiotherapy clinic landing page focused on user experience, responsiveness and conversion.
Landing page • UX/UI • Responsive
Visit project
Estação Ipê
A guesthouse landing page designed around photography, visual identity and a smooth mobile experience.
Landing page • Web design • Mobile
Visit projectProcess
How a project happens, in practice.
Each step below is a pillar of how a project unfolds — an exploratory process, made together with you.
- 01
Discover
We sit down and understand the business: market, audience, competition, pains and what has been tried.
- 02
Define
Together we choose the right problem to solve, a clear direction and the criteria that define success.
- 03
Develop
We create and test visual and functional solutions aligned with the strategy, adjusting with real feedback.
- 04
Deliver
I hand everything over documented and organised so you can use it independently and keep evolving.
Who it's for
This is for you if…
I work with small and medium companies, startups and growing businesses that need to professionalise their brand or digital product — but don't have an in-house design team yet.
If any of these situations sound familiar, we'll probably get along.
- Your company grew, but the brand didn't keep up.
- Your website doesn't convey the trust your work deserves.
- Customers can't explain your differentiator in one sentence.
- Your visual identity changes from Instagram to website to card to deck.
- Your digital product looks good, but people get lost in it.
- You get visitors, but few of them become customers.
What sets it apart
If it doesn't solve a problem, it's not part of the work.
What we don't do
- I don't mass-produce social media graphics.
- I don't produce advertising campaigns.
- I'm not a print shop for generic materials.
- I don't write marketing content or copy.
- I don't “just make it pretty” without understanding the problem first.
What we do
- Design that starts from a real business problem.
- Decisions based on research, logic and practical experience.
- Strategy before aesthetics, in every project.
- Close collaboration, frequent alignment and no surprises at delivery.
- Simple, direct and easy-to-use solutions.
Contact
Tell me what you need to solve.
Send me a message with an overview of the project. I reply within two business days with a concrete next step — no generic deck, no exaggerated promises.